2006 - 2026 · 20 Years of Impact

Changing Behaviour.
Changing Lives.

Two decades of evidence-based social and behavioural change work with UNICEF and global partners, reaching the world's most vulnerable communities.

See Our Impact Explore Our Work

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Our Approach

How we design
behaviour change

A proven three-step process that moves from insight to impact - grounded in evidence, shaped by communities, built to scale.

Community women and children raising hands in active participation during a workshop

Co-Creation Workshops

Collaborative design sessions with communities, stakeholders, and technical experts to identify barriers and co-develop solutions.

Team members showing and discussing communication materials with community groups

SBC Pilots

Rapid prototyping and field-testing of behaviour change interventions, refined through real-time data and community feedback.

Team members sitting in a circle during a participatory community engagement activity

Community Engagement Model

Scalable frameworks that embed lasting change through local ownership, peer networks, and sustained follow-through.

Our Model

The Behaviour Change Ecosystem

How behaviour spreads from individuals to families, communities, and national systems.

Our Story

White Rice is a social and behaviour change
communications agency

Since 2006, we have partnered with UNICEF, governments, and global organisations to design and deliver evidence-based programmes that shift behaviours, transform communities, and save lives - across 47 countries and counting.

From frontline health worker training in remote villages to national behaviour change campaigns, early childhood development programmes, and award-winning films - we work at the intersection of science, culture, and community to create lasting change at scale.

Impact at a Glance

Two decades. Millions of lives.

Projects Delivered

Evidence-based programmes across multiple sectors

Years Working with UNICEF

A trusted long-term partnership for global impact

0M+

People Reached

Communities transformed through behaviour change

Frontline Workers Trained

Health workers equipped with life-saving skills

“White Rice Impact has been an invaluable partner in reaching the most marginalised communities with life-saving behaviour change interventions.”

UNICEF Senior Programme Specialist

Our Work

Defining moments from 20 years

A selection of landmark projects that demonstrate the breadth and depth of our impact.

Stunting Prevention

Our Services

Three pillars of
lasting change

From training the last-mile health worker to designing national SBC campaigns and nurturing early childhood development - our integrated approach creates durable behaviour change at scale.